Implementation of the Concept of Personnel Marketing In Modern Russia

The current situation on the labor market in Russia and other countries reflects the high demand for the introduction and development of new methods of human resource management in organizations of different fields. The amplification of the requirements for quality and level of education of the labor force leads to the formation of modern mechanisms of interaction between the labor market and educational services, which is put into practice in using of personnel marketing, which fundamental task is the creation of an attractive image of an enterprise, as an employer, to ensure its human resources activities with optimal quantity and quality. The current situation, in which the organizational and economic motives of marketing activities for the organization's staff are not clearly defined, requires urgent attention, which appears feasible in building the innovative marketing methods as the basis for modern enterprise management, where the development of systems of personnel marketing should be used to improve efficiency of marketing of the organization. The article describes the basic concept of personnel marketing, as well as the direction of its implementation on modern Russian enterprises.